5 advantages of using an agency to manage Google AdWords


One might simply wonder why would anyone hire an agency for AdWords. Isn’t that configurable on its own? Probably, but that’s only the half-truth. Hiring the right agency can give you an edge over the rest. Therefore, picking out one is mandatory for your business and the revenue in the coffers.

• They know what the benchmarks are

No one knows the market better than an agency. Market research and data is what they thrive on. Therefore, it wouldn’t harm to pick their brains for more ideas and suggestions which can allow a better conversion rate.

• Test it before you release it.

Agencies have access to privileges that usual clients do not. Agencies have contacts and they can allow multiple enrolments to check and test before it is rolled out in a live environment. Try new ways and processes which your competition can only dream of.

• United you stand, that’s true

A focused team that looks after your account is mandatory. Undivided attention helps you get the work done faster and with more efficiency. Moreover, a well-informed team can make great decisions which can help you accelerate the progress.

• Discipline matters

You do not want your work to get delayed. Therefore, a legitimate agency which has a proper process in place is what you should look forward to. Be it a flyer or a regular e-commerce ad, you need to place it right.

• Fluidic services are cool

Do not rely completely on the ad agency. It’s always advised that you have a backup plan. Agencies do not back out whereas an individual can. So now your AdWords does not have to be frozen if your trusted man walks out of the door.

Read More: Google AdWords

Facebook Algorithm works and how to make it work for you

by WTE|Published August 16, 2018

Facebook has been a front-runner when it comes to developing the base for a social media marketing strategy. It has set the space for digital advertising and has been one of the best tools to make your business more popular and visible to a larger audience. It is effective, affordable and completely safe to digital advertise your content on Facebook.

After an official announcement that hinted at the fact that the social media giant would be prioritising a more meaningful interaction among the buyers and sellers, or more specifically, interaction of customers and the brands who have been trying to a get a huge chunk of benefit from it, it still focused on developing a better algorithm for the interaction to be more human like and make it easier for everyone else who has been using it.

The algorithm focuses on giving major “importance” goals to the people who are closer to you. The people and pages you follow, your family, friends and the likes have been upscaled on the feed page. The services that it has rolled out is now more people centric and helpful than being just a chunk of garbage that you don’t pay attention to and scroll.

There are basically two kinds of interactions that take place in the application. It can be active or passive interaction. Active interaction being you commenting, sharing, and distributing information that you find beneficial. The idea of you being passive is hovering over the like buttons and clicking through the pages or just minimal browsing. Better quality of content gets a better response which is only obvious.

The ranking factors are dependent on multiple factors. It could be the comments that you have been posting, the reactions that you have been sending out on particular posts, the number of replies that your comments get, the sharing of links over messengers, the number of groups that you have been creating over a period of time, the total number of reactions or engagements in the shared content etc plays a crucial role in prioritizing that feed on the page.

The amount of time you spend on one page or one content, the duration of time lapsed after you have posted the content, the type of story, the page profile and how much of it has been completed, the informative quotient of the page, and other valuable factors are instrumental in signalling the accentuation of that news feed on the page ranking. It could always strike how a news items always shows up as the first content on the feed page where as others just disappear in a jiffy. It is all dependent on how the above factors have been used to build up the popularity such that it makes it to the top.

You can always use multiple methods to make it stand out. Go for live videos instead of posting pre-recorded videos. Videos are always a common constraint and if you have been looking forward to build a better base, live videos are the new thing. The new algorithm pays more attention to live videos and tends to get 6 times more reactions that the rest of them. Do not use click baits or mislead or audience. It could lead you to being reported. Focus on community building and create a content that connects with the audience for that algorithm to work in your favor.

Source: Facebook Algorithm

What is business listing and why we need it?

The market is competitive, and it gets intense with every passing day. If you have to be in the competition, you have to rank higher than the rest. It takes about 8 seconds for your users to decide whether they want to go for you for your rivals. That is what an on page SEO ensures!

If you stay updated on your SEO techniques, there is nary a chance that Search engines will miss your page at all. Given that performance and visibility is one of the major factors that keep a customer hooked these days, applying simple, yet challenging techniques will help you enhance your listings. You are not only battling complex algorithms but also trying to retain customers in the long run. Therefore, having optimized methods in place helps you stay afloat and run that business smoothly.

Business listing  is an on page SEO technique is a which takes your meta data and page content into account and sorts it according to the relevance. Your web page needs to rank higher and earn that traffic which is relevant. It can be anything. The content of your page, the HTML scenario, the source code that is used, and the likes unlike those keywords or back linking guides which are meant for optimizing them. In a comprehensive terminology, business listing, on page SEO allows you to have more exposure compared to old school search engine optimization techniques.

You need to come up with a proper strategy and categories to segregate them such that you get the traffic you expect on these webpages. There are multiple websites and tools which help you understand how your page fares in general such that you can optimize the links and content and customize it such that it features higher on the results thereby improving the ranking. This gives you the much-needed visibility.

Business listing technique, provides back links as well as promote our business on different different sites. Though which lots of lead will be generated. This technique will more help full in business growth and Increase in customers.

Check for internal links, headers, keywords, title tags, meta tags, content, description, so on and so forth to understand the score of the page. Meta tags need to be thought out well before they are written. If it is thought out in away the customer days, it only improves your chances. Meta tags are known to influence users and having them helps you improve that business listing.

You need to have a title tag on your page. This title is what appears on the search results and if lucrative, leads the user to your page. When page ranking is considered, the title should be relevant to the title because the algorithm works that way. descriptive and within 70 characters is what the search engines analyse and that is how it should ideally be.

Including information for that title is mandatory. You do that with the meta tags. Meta descriptions give you a competitive edge which helps your readers and users understand the context better. Users see a snippet of the description and that should be optimized to make the purpose known. Multiple headers, keeping it organic and real is what works for business listings. A proper structure and better tools at hand and you would improve that rank in a short span. This is all about why business listing is important.

Hope you like the post, do comment if you have any query regarding business listing and its requirement.

Source :- Business listing 

The Big Disruption Of Marketing In 2018

With the digital technology seeping into the marketing trends, it is prone to dramatic changes. The result is the changing trends in which a business operates, its internal function, and the customer engagement. The marketing world can expect major disruption with the following;

Artificial Intelligence

Artificial Intelligence can empower the marketing with centralized data, adopt features that simplify the marketer experience, and enhance the user experience. The AI can speed up the marketing process with innovative technology.

Micro-services and APIs

It is the cloud-based solution evolved from human UI applications into an open service. So, the APIs exposed to other software applications facilitates the mashing of capabilities and ensures better interaction result in providing accurate solutions. It will aid in digital transformations that customers and partners can utilize effectively.

Digital Transformation

The digital transformation will encompass the marketing, sales, services, and product together to enhance the customer experience. The innovative marketing technology is accessible to all, which empowers the marketers. The wearable touch points and mobile can boost the relationship nature of customers and the company.

Vertical Competition

The competition that happens along a value chain or channel, where the benefit is extracted by each contributor is known as vertical competition. The competition determines how much each contributor can wrestle it from the other. The vertical competition will force the marketers to bigger opportunities in the digital environment. It creates new client interfaces and vertical thinking to avoid direct competition.

Digital Everything

The diverse client interfaces can disrupt the marketing as the diverse digital touch point utilized in the marketing, services, and product can have a direct impact. The smart phones, IoT (Internet of Things), wearable interface designs, etc. can change the marketing strategies to make it more accessible to the audience. Every business establishment thinks about the innovative method to utilize the digital technology to ensure a delightful customer experience.

The disruption can become the inflection points with the adoption of the right techniques. It also opens incredible opportunities that marketers can utilize to their advantage.

source :- The Big Disruption Of Marketing In 2018

Internet marketing techniques and benefits

What is the simplest and easiest way to reach out to a customer these days? Online marketing, of course. Given that more than 50% of the global population spends 90% of their time on the internet, it only comes across a plausible source to reach out to them in general. Not only does it bring down the cost of operation, but also helps you keep it organized, fool-proof and allows you to get better feedback over a period.

Internet marketing is not just limited to digital advertising or the likes. It allows the customers to make an informed design. The expectation is that the product delivered would be what they see as a tangible item on the portal. Using social media, digital presence and the price research with respect to your competitors, the customer is not only smart but also well informed. Moreover, the presence over the social media helps you build a consumer seller relationship which if done through a proper Public Relations agency can cost you a bomb.

But how is it beneficial? How does it help you build your business?

Barriers are just too many to mention when it comes to seeking out customers on a platform. Imagine a full scale business that you have been trying to develop or sell your idea to. Isn’t finding customers a difficult task? Imagine going door to door trying to advertise your products. Isn’t that stressful? Presence over the internet can help you overcome all of that and more.

• You can make use of the analytics to find what your user base is like and figure out a solution to optimize the marketing strategy as well. Ease of access and a localization of the business helps you stay compliant with the rules and regulations.
• It helps you cut down the operational cost. Imagine the expenditure that goes in to marketing your product. Be it a physical medium or a digital medium, advertising and building that brand name takes a while. Not to mention, the cost involved is higher and can set you back a few steps. An internet marketing technique, nevertheless, comes handy. You do not have to accrue any physical costs such as setting up a kiosk or taking a retail store on rent and the likes. You can spread the word through your peers and friends which is better than free publicity. Lower inventory costs only make it more effective and easy.
• It helps you personalize as you wish. You do not have to build an exclusive website for your product. Even if you do, it is all up to you to decide how you want to customize it. Make it fun and quirky to attract that traffic. However, all that matters at the end of the day is how your product fair against the local competition. If it is good enough to create that loyal customer base, half the battle is won right there.
• Build relationships that mean something. Do you know personalized items and customer centric operations can get you a better exposure than doing otherwise? Send a thank you note, send extra goodies, and make it special. It takes a while to find loyal customers and if you have managed to do that already, well, you are treading the best bath possible.

You do not have additional overheads, you do not have a whiny staff to look after the business for you. It is your ownership that is at stake and wouldn’t you want to make it anything but the best?

Source :- Internet marketing techniques and benefits

What is Website Redesigning?

The Internet and smart phones have brought revolution as it has made everything accessible with just a few swipes. It has also given rise to digital competition among establishments trying to gain a foothold in the cut-throat industry. If you are an entrepreneur, then you need to understand the significance of your brand website as it is the prominent media to reach the audience. It is the vital tool for producing a global identity and expand your business boundaries.

With an interactive and attractive website, you can establish your brand’s presence in the global network. Therefore, it is imperative to update and enhance the standards of your web design frequently to accommodate the changing needs of the market. You need to think about redesigning your website to include the current technology and trends, which will help your business survive and grow.

Reasons For Website Redesigning

A website can create the first impression about your business in the minds of the customers, so you need to think about redesigning if you face the following issues;

• If you feel your original website has major drawbacks, which is preventing the audience from accessing your site, then you need to think about redesigning the website.

• An outdated website can never attract the audience as the competitive sites offer the audience better experience with their interactive sites.

• Your outdated third-party tool can reduce the impact of your website.

Benefits of Website Redesigning

As you need to invest more time and money for the website designing, opt for a trusted partner to know your business needs and deliver a design precisely. Our team at WTE will reduce the burden on you by providing suitable designs with innovative technology that will meet your requirements. With our website redesigning services you can expect the following positive aspects;

• Increase the revenue from your business website.

• Improve the traffic on your website in a short duration of time.

• Attract the customers with the visual appeal of the website.

• Improve the SEO ratings with the fine-tuned, fast loading, and compressed websites.

Our professionals can develop designs, which will ensure the growth of your business and boost the brand popularity.

Source :- Website Redesign 

Need of CRM (Customer Relationship management) system

Managing relationships with the customers is probably one of the priority items in the checklist that a company maintains. It takes in to account the data of the customers, such as their spending habits, their interests, their suggestions and the likes, formulates the data through a systematic tools and gives you a proper analysis of what could be done to make it better.

Why do you need a CRM system?

As a business you tend to come across a lot of issues and hurdles which can lead to losing of customers. It could be because of multiple competitions sprouting in the same area, it could be because you are not able to follow the lead in general, so on and so forth. In case you have been struggling to keep up your business, it is a red flag right there which tell you that you need a CRM system in place immediately.

It helps your teams, such as those of sales and supply, to prioritize and sort out the system such that you get into a recovery mode instead of ignoring it. You might wonder how it helps! Well, it is only obvious that as your customer base increases, your data collected by the system also increases. Volume is difficult to maintain as it starts getting out of hand. Therefore, a system which consolidates all the information at one single place such that it is accessible at the tap of a button is what organizations need.

How does it help you?

The tool gives you a clear visibility of how the customer behavior is like. It can help you understand the customer demands such that you make informed decisions easily and get to know the target customer better. It can further help you strategize the optimization of the products such that the sale numbers go up. Given that it is all inter-related, it is mandatory that the system churns out accurate data so that the impact is minimized in case it is interpreted in a wrong way.

It helps you track the business easily. Sales people are always on the road. You never know where they are going or what they are up to. An instant application on the mobile can help you understand the dynamics of the sales program. You could have a customer feedback system integrated such that you get a clear picture of the functioning of the business. Track, analyze and decide on the further actions that need to be taken such that it is beneficial for your business.

Taking care of the customer service

Customer service is one of the most important aspects of any business. Subpar customer service can lead to losing customers. Customer complaints need to be attended to at any cost. An unreachable customer service not only hamper the trust quotient but also impacts the brand reputation. Customer service executives should make sure that the complaints are attended to as early as possible. The CRM system in place helps you extend the right kind of learning to agents. You could also make use of several communities which act as portals which help customers find solutions on their own. It is easier to maintain customer relations that way.

A CRM system is eventful when you want to track that sales process from initiation to closure. Wouldn’t you want to implement that such that you can have a complete view of the business?

Source :- CRM Need