The Big Disruption Of Marketing In 2018

With the digital technology seeping into the marketing trends, it is prone to dramatic changes. The result is the changing trends in which a business operates, its internal function, and the customer engagement. The marketing world can expect major disruption with the following;

Artificial Intelligence

Artificial Intelligence can empower the marketing with centralized data, adopt features that simplify the marketer experience, and enhance the user experience. The AI can speed up the marketing process with innovative technology.

Micro-services and APIs

It is the cloud-based solution evolved from human UI applications into an open service. So, the APIs exposed to other software applications facilitates the mashing of capabilities and ensures better interaction result in providing accurate solutions. It will aid in digital transformations that customers and partners can utilize effectively.

Digital Transformation

The digital transformation will encompass the marketing, sales, services, and product together to enhance the customer experience. The innovative marketing technology is accessible to all, which empowers the marketers. The wearable touch points and mobile can boost the relationship nature of customers and the company.

Vertical Competition

The competition that happens along a value chain or channel, where the benefit is extracted by each contributor is known as vertical competition. The competition determines how much each contributor can wrestle it from the other. The vertical competition will force the marketers to bigger opportunities in the digital environment. It creates new client interfaces and vertical thinking to avoid direct competition.

Digital Everything

The diverse client interfaces can disrupt the marketing as the diverse digital touch point utilized in the marketing, services, and product can have a direct impact. The smart phones, IoT (Internet of Things), wearable interface designs, etc. can change the marketing strategies to make it more accessible to the audience. Every business establishment thinks about the innovative method to utilize the digital technology to ensure a delightful customer experience.

The disruption can become the inflection points with the adoption of the right techniques. It also opens incredible opportunities that marketers can utilize to their advantage.

source :- The Big Disruption Of Marketing In 2018

Internet marketing techniques and benefits

What is the simplest and easiest way to reach out to a customer these days? Online marketing, of course. Given that more than 50% of the global population spends 90% of their time on the internet, it only comes across a plausible source to reach out to them in general. Not only does it bring down the cost of operation, but also helps you keep it organized, fool-proof and allows you to get better feedback over a period.

Internet marketing is not just limited to digital advertising or the likes. It allows the customers to make an informed design. The expectation is that the product delivered would be what they see as a tangible item on the portal. Using social media, digital presence and the price research with respect to your competitors, the customer is not only smart but also well informed. Moreover, the presence over the social media helps you build a consumer seller relationship which if done through a proper Public Relations agency can cost you a bomb.

But how is it beneficial? How does it help you build your business?

Barriers are just too many to mention when it comes to seeking out customers on a platform. Imagine a full scale business that you have been trying to develop or sell your idea to. Isn’t finding customers a difficult task? Imagine going door to door trying to advertise your products. Isn’t that stressful? Presence over the internet can help you overcome all of that and more.

• You can make use of the analytics to find what your user base is like and figure out a solution to optimize the marketing strategy as well. Ease of access and a localization of the business helps you stay compliant with the rules and regulations.
• It helps you cut down the operational cost. Imagine the expenditure that goes in to marketing your product. Be it a physical medium or a digital medium, advertising and building that brand name takes a while. Not to mention, the cost involved is higher and can set you back a few steps. An internet marketing technique, nevertheless, comes handy. You do not have to accrue any physical costs such as setting up a kiosk or taking a retail store on rent and the likes. You can spread the word through your peers and friends which is better than free publicity. Lower inventory costs only make it more effective and easy.
• It helps you personalize as you wish. You do not have to build an exclusive website for your product. Even if you do, it is all up to you to decide how you want to customize it. Make it fun and quirky to attract that traffic. However, all that matters at the end of the day is how your product fair against the local competition. If it is good enough to create that loyal customer base, half the battle is won right there.
• Build relationships that mean something. Do you know personalized items and customer centric operations can get you a better exposure than doing otherwise? Send a thank you note, send extra goodies, and make it special. It takes a while to find loyal customers and if you have managed to do that already, well, you are treading the best bath possible.

You do not have additional overheads, you do not have a whiny staff to look after the business for you. It is your ownership that is at stake and wouldn’t you want to make it anything but the best?

Source :- Internet marketing techniques and benefits

Importance of SEO and a good SEO company

Need of Search Engine Optimization Company

SEO (Search Engine Optimization) is a technique to make your website visible to the Search Engine, so that it can index your website. For this you need some SEO experts who can help you with proper techniques.

Search Engine Optimization enables your site to be reachable to the users. It is observed that top websites on Google receive high traffic and work well. To receive high traffic the most important is to get high rank on Search Engine Return Page (SERP). The first step is to get listed on SERP, this is done by submitting your site to major search engines like Google or Yahoo or wherever you want to rank high.

For all the aspects of SEO you need to have some good experts who can help you derive traffic and do proper SEO for your business or website. There specialized SEO teams that will help you in SEO and apply proper techniques that will help you grow. Finding a good SEO company is a challenge, as you need everything to be done correctly, so pick wisely to get full benefit out of it.

What Services to Look For When Choosing an SEO Company?

While choosing an SEO Company look whether they are providing all these services efficiently.

Ranking Factors

There are more than 200 factors which Google considers the most important and consistent factor is the content. If your content is good then you will rank eventually, it may take time but will give you results. Hence it is always said Content is the King. The SEO Company must guide you with proper content guideline for ranking.

Keyword Optimization

Another factor is keyword. Keyword plays an important role as user search using a keyword, so to be visible proper keyword optimization is important. Google-bot while crawling your page always looks for relevant keywords. So to be searched and found on top ranking keyword optimization is crucial.

On-Page Optimization

On-Page Optimization is the way your website appears; this is totally up to you how you manage this optimization. It includes the structure of your website as well as the content. It improves your organic search results if done in a right way.

Off-Page Factor:

Off-Page is mostly not in your control it is affected by the third party-websites. Off-Page includes inbound links, social media and bookmarking. Google looks for inbound links from high quality websites redirecting to your site or page. Your social media appearance also impacts the ranking factor.

Conclusion

SEO practices may change as Google algorithm for ranking keeps changing but the basics always remain the same. With some crucial factors like content, keywords and proper linking, ranking in Google is not very difficult. SEO is important and necessary for the websites that want to be searched and founded. And for all these an efficient SEO Company is needed for the success of your business and to stay for a long term in the market.

The Best way to Get Leads at any Company

You might have blasted social media followers, sent out newsletters or mailers but yet you didn’t get the leads flow for the company you need to promote into the millions brands. Don’t be worried about this, there are several effective and result oriented ways to get leads at any company.
However, it has been noticed that social media platforms like LinkedIn, Twitter, Facebook, Instagram, Pinterest are effective in generating leads but there are various other methods which are more effective than social media platforms. Such methods include webinars, event execution, telemarketing and search marketing. What is most important for an organization? The answer would be same for every business and that is a happy customer and customer referrals. What would be better than getting a sales lead from a satisfied and happy client?

SEO & PPC

First of all you need to build trust and relationship with customers and there are many ways to build trust. It is quite easy for an IT company or a service based B2B Company to generate leads with the help of SEO and PPC. The effectiveness of SEO, PPC and SEM can be increased by using long tail keywords. These long tail phrases are less competitive than related short search terms and easily drive targeted audience due to their specificity.

Go With in-direct engagement 

Direct engagement with the target audience is mandatory to generate the leads and it can be done with the help of forums, FAQs, live chat and help centers. These are the medium to handle every query of the customers at real time. More engaged client results more leads.

Look to Deploy Inbound Marketing

Inbound marketing helps generate leads and promote your business. This can be done with the help of communication via email and online communities. You can share informative content regularly and handle problems of customers easily. It helps build more leads and establish healthy relationship with your clients.

Keep an eye on emerging technology

You need to invest in new channels and technology through which you can get more leads for any business. Technology has set a new trend in the market like nowadays smart phones are  trending all over the world and people have started to access mails and browse websites via tablets and smart phones. It shows, you should invest in new technology to make your marketing efforts compatible with these devices.

Find Potential Leads for any Company on Twitter

This is the great source to analyze the behavior of your customer. You can analyze information about the follower tweets, time of tweets and all information about them with the help of Followerwonk. It helps connect with the associated audience and niche. You can grab the attention of your customers by making your tweet sing by including images and hashtag with your tweets. It makes your content interesting and easy to find.

Customers Love Brands

You need to build strong branding as customers love reliable and authentic companies. Media coverage, webinars, networking events, blog, newsletter, eBooks and many other ways can help to build brand and generate more leads.

Conclusion:

There are so many lead generation strategies available but it works only when it will be used at right time for the right market segment. So choose strategy as per your market segment and potential customers.