The Big Disruption Of Marketing In 2018

With the digital technology seeping into the marketing trends, it is prone to dramatic changes. The result is the changing trends in which a business operates, its internal function, and the customer engagement. The marketing world can expect major disruption with the following;

Artificial Intelligence

Artificial Intelligence can empower the marketing with centralized data, adopt features that simplify the marketer experience, and enhance the user experience. The AI can speed up the marketing process with innovative technology.

Micro-services and APIs

It is the cloud-based solution evolved from human UI applications into an open service. So, the APIs exposed to other software applications facilitates the mashing of capabilities and ensures better interaction result in providing accurate solutions. It will aid in digital transformations that customers and partners can utilize effectively.

Digital Transformation

The digital transformation will encompass the marketing, sales, services, and product together to enhance the customer experience. The innovative marketing technology is accessible to all, which empowers the marketers. The wearable touch points and mobile can boost the relationship nature of customers and the company.

Vertical Competition

The competition that happens along a value chain or channel, where the benefit is extracted by each contributor is known as vertical competition. The competition determines how much each contributor can wrestle it from the other. The vertical competition will force the marketers to bigger opportunities in the digital environment. It creates new client interfaces and vertical thinking to avoid direct competition.

Digital Everything

The diverse client interfaces can disrupt the marketing as the diverse digital touch point utilized in the marketing, services, and product can have a direct impact. The smart phones, IoT (Internet of Things), wearable interface designs, etc. can change the marketing strategies to make it more accessible to the audience. Every business establishment thinks about the innovative method to utilize the digital technology to ensure a delightful customer experience.

The disruption can become the inflection points with the adoption of the right techniques. It also opens incredible opportunities that marketers can utilize to their advantage.

source :- The Big Disruption Of Marketing In 2018

Internet marketing techniques and benefits

What is the simplest and easiest way to reach out to a customer these days? Online marketing, of course. Given that more than 50% of the global population spends 90% of their time on the internet, it only comes across a plausible source to reach out to them in general. Not only does it bring down the cost of operation, but also helps you keep it organized, fool-proof and allows you to get better feedback over a period.

Internet marketing is not just limited to digital advertising or the likes. It allows the customers to make an informed design. The expectation is that the product delivered would be what they see as a tangible item on the portal. Using social media, digital presence and the price research with respect to your competitors, the customer is not only smart but also well informed. Moreover, the presence over the social media helps you build a consumer seller relationship which if done through a proper Public Relations agency can cost you a bomb.

But how is it beneficial? How does it help you build your business?

Barriers are just too many to mention when it comes to seeking out customers on a platform. Imagine a full scale business that you have been trying to develop or sell your idea to. Isn’t finding customers a difficult task? Imagine going door to door trying to advertise your products. Isn’t that stressful? Presence over the internet can help you overcome all of that and more.

• You can make use of the analytics to find what your user base is like and figure out a solution to optimize the marketing strategy as well. Ease of access and a localization of the business helps you stay compliant with the rules and regulations.
• It helps you cut down the operational cost. Imagine the expenditure that goes in to marketing your product. Be it a physical medium or a digital medium, advertising and building that brand name takes a while. Not to mention, the cost involved is higher and can set you back a few steps. An internet marketing technique, nevertheless, comes handy. You do not have to accrue any physical costs such as setting up a kiosk or taking a retail store on rent and the likes. You can spread the word through your peers and friends which is better than free publicity. Lower inventory costs only make it more effective and easy.
• It helps you personalize as you wish. You do not have to build an exclusive website for your product. Even if you do, it is all up to you to decide how you want to customize it. Make it fun and quirky to attract that traffic. However, all that matters at the end of the day is how your product fair against the local competition. If it is good enough to create that loyal customer base, half the battle is won right there.
• Build relationships that mean something. Do you know personalized items and customer centric operations can get you a better exposure than doing otherwise? Send a thank you note, send extra goodies, and make it special. It takes a while to find loyal customers and if you have managed to do that already, well, you are treading the best bath possible.

You do not have additional overheads, you do not have a whiny staff to look after the business for you. It is your ownership that is at stake and wouldn’t you want to make it anything but the best?

Source :- Internet marketing techniques and benefits