With the
digital technology seeping into the
marketing trends, it is prone to dramatic changes. The result is the
changing trends in which a business operates, its internal function, and
the customer engagement. The marketing world can expect major
disruption with the following;
Artificial Intelligence
Artificial Intelligence can empower the marketing with centralized
data, adopt features that simplify the marketer experience, and enhance
the user experience. The AI can speed up the marketing process with
innovative technology.
Micro-services and APIs
It is the cloud-based solution evolved from human UI applications
into an open service. So, the APIs exposed to other software
applications facilitates the mashing of capabilities and ensures better
interaction result in providing accurate solutions. It will aid in
digital transformations that customers and partners can utilize
effectively.
Digital Transformation
The digital transformation will encompass the marketing, sales,
services, and product together to enhance the customer experience. The
innovative marketing technology is accessible to all, which empowers the
marketers. The wearable touch points and mobile can boost the
relationship nature of customers and the company.
Vertical Competition
The competition that happens along a value chain or channel, where
the benefit is extracted by each contributor is known as vertical
competition. The competition determines how much each contributor can
wrestle it from the other. The vertical competition will force the
marketers to bigger opportunities in the digital environment. It creates
new client interfaces and vertical thinking to avoid direct
competition.
Digital Everything
The diverse client interfaces can disrupt the marketing as the diverse digital touch point utilized in the
marketing, services,
and product can have a direct impact. The smart phones, IoT (Internet
of Things), wearable interface designs, etc. can change the marketing
strategies to make it more accessible to the audience. Every business
establishment thinks about the innovative method to utilize the
digital technology to ensure a delightful customer experience.
The disruption can become the inflection points with the adoption of
the right techniques. It also opens incredible opportunities that
marketers can utilize to their advantage.
source :-
The Big Disruption Of Marketing In 2018
